There are some ideas that stay in the back of your mind for years. You think about them when life gets busy. You talk yourself in and out of them. You wonder if it is realistic, if people will care, if you have enough time, enough knowledge, or enough resources to really build something from scratch. For us, Hall Fragrance Co. started as one of those ideas. It was not born in a boardroom. It was not created by a big company or a marketing team. It started with curiosity,...
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